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Showing 1 to 25 of 105 EZines in advertising.
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1. 10 Quick Hot Tips for Creating that Highly Targeted 'Clicks' to Your Site
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By Richard Lam
What is the most important thing that you want a Pay-Per-Click Search Engine to do for your site? Provide you with more traffic? Yes! Thats right, you might say. But that is absolutely wrong if that person answering is me.
I dont want traffic or what I really mean is I dont really want unwanted general visitors who wont be any time interested in what Im offering. What I re... read more
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2. Eight Simple Ways To Use Promotional Products Online
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By Nathan Allen
With the increase competition on the Internet, it can be hard to find ways to make your company seem different from everyone else. One thing I believe Internet marketers are failing to utilize correctly is promotional products.
Promotion products are every day items that are printed with your company logo, slogan, web site address, or any other message you want to promote. ... read more
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3. How To Succeed with Safelists
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By Bob Mobino
It's a statistically verified fact that most entrepreneurs are doomed to fail with Safelists.
You see, most marketers fail to target
their ads with scientific precision.
It really doesn't matter how well-crafted your ads are when it comes to promoting products or programs in Safelists... what will *really*
makes a difference to profiting from Safelists, is ta... read more
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4. Elements of a good Ad Objective
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By Smiley George
Ad is a powerful tool. It's an indispensable and crucial form of communication seen as an influencing factor on consumers. It attempts to control human and purchasing behavior by appealing to human conscience and emotions. Ad is the soul of any surviving business, an activity engaged intentionally/unintentionally by us all.
1.Measurability: It is only a ... read more
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5. Banner Ads Suffer, Take Advantage
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By Dale Sexton
Effectiveness of banners are declining. Most web surfers can spot banners
and have trained themselves to ignore them. Cooperation between webpage
owner and advertiser is needed to resolve this.
Billions of dollars are spent for website promotion, over 75% is spent on
banner ads. Large corporations spent most of this money on branding. For us
in small business, on... read more
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6. How to Advertise Properly
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By Christopher Given
Marketing combines lots of activities which are mostly costly, but if you want results then you will need to pay for it at some point. Companies like Google and Hotmail had money to burn before, and had arrangements in place that provided them with free advertising unfortunately, most dont have that luxury.
Can You Afford to Advertise at All?
If youre marketing a sma... read more
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7. SOME COPY TIPS FROM AN OLD HAND
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By Patrick Quinn
I have been in the ad game for a long, long time. I have trained hundreds of writers, and Ive been responsible for moving of millions & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a bigger name for yourself.
One.
Whatever copy job you are working on brochure, mailer, sales letter, press ad, website always include... read more
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8. Ban the Banners
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By Michael T. Smith
New webmasters often hold the mistaken belief, that the more banner ads they
have on their site, the more money they will make. They blanket their sites
with them, hoping, that the more banners people see, the better the chance,
that someone will actually click on them.
What they don't understand, however, is that they are actually driving
traffic away, by making... read more
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9. Advertising Is Dead! Viva le SEO!
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By Mike Banks Valentine
The King is dead! Long live the King!
The death of Louis XIV. was announced by the captain of the
bodyguard from a window of the state apartment. Raising his
truncheon above his head, he broke it in the centre, and
throwing the pieces among the crowd, exclaimed in a loud
voice, "Le Roi est mort!" Then seizing another staff, he
flourished it in the air as he sh... read more
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10. Increase Sales By Flying Under Your Prospects Radar
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By Jim Edwards
How do you persuade someone to do what you want them to do?
A whole world of marketing exists around us trying to do
that every minute of the day. Do you even notice it anymore
or, like your prospects, have you subconsciously set up a
system of "radar defenses" against the daily bombardment of
marketing messages?
Take a minute and count up the advertisin... read more
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11. Have You Got Style?
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By Wild Bill Montgomery
Writing Ad Copy with Style takes practice, patience and
preparation.
I can't give you the practice or the patience, but I
can help you to prepare!
Product Vocabulary List:
Start by building a "Product Vocabulary List". You may
be asking yourself, "What the heck is a Product
Vocabulary List?" Well, a Product Vocabulary, are
actually the building b... read more
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12. Use Comparisons To Make Your Point: It Works Like a Charm!
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By Ron Sathoff
One of the first lessons I ever learned about advertising was
that you have to get your point across quickly, before your
audience loses interest. There's a big problem with this, though:
many sales messages are too complex to get across in just a few
seconds or paragraphs. This is especially true when it comes to
selling new technologies or sophisticated business op... read more
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13. A Beginner's Guide to Exchanging Links
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By Suzanne Morrison
Reciprocal linking is an effective, free way to get more visitors to your website.
Exchanging links with other webmasters can help you in two ways.
Firstly, by getting your link displayed on other websites you are increasing the number of paths leading back to your your own site. This in turn will increase the number of visitors.
Secondly, exchanging links wi... read more
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14. Understanding The Basics Of Advertising
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By Craig Valine
I get the L.A. Times delivered to my door every day,
but I don't read it for the articles. It is a Pulitzer
Prize winning newspaper, but the articles just don't
interest me. Unlike most people, I read the paper for the
advertisements because there is a lot to learn from them.
Over 90% of the ads run in the Los Angeles Times are
horrible! Most of the ads I se... read more
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15. The Big Bang Publicity Campaign
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By Anne Marie Baugh
Famous is as famous does and the famous get known through publicity.
Yes, that?s right, fame doesn?t discover you, you create it through
strategic campaigning. What?s more, the techniques for increasing
your exposure isn?t as difficult to attain as you might think. A
great publicity campaign starts with courage, then planning, and lastly,
it succeeds through p... read more
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17. How To Increase The Response You Get From Your Lead Generating Ads
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By Bob Leduc
I received two postcards in the mail yesterday. One was cluttered with so much small text I had difficulty trying to read it. I gave up and trashed it.
The second postcard had a total of 48 words on it including a website address listed on the bottom of the card. The card announced a new book on one of my favorite business topics. Part of one chapter was... read more
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18. Advertising Versus Public Relations--
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By Ana Ventura
Oftentimes, when the words "public" and "relations" are thrown
together in a sentence, a light bulb goes off in the head
shining, "Advertising". However, using advertising and public
relations as synonyms is a long shot. So what's the big
difference?
One of the most crucial differences between public relations and
advertising is that PR is free. That's right, ... read more
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19. Ask Mr. D on Banner Exchange
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By Bill Daugherty
Dear Mr. D,
I recently joined a banner exchange. This is
my first venture into banner advertising and
I was shocked to see my banner getting a
measly .3% click-through rate.
Is this a normal ratio or do I just have a
lousy banner?
Signed,
Clickless In Seattle
_____________________
Dear Clickless,
Back in the good old days... read more
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20. Jump Start Your Sales In 10 Quick Steps
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By Mohamed Rabea
By Mohamed Rabea
http://www.bizpeak.com
1. Combine a product and service together in a
package deal. It could increase your sales. If you're
selling a book, offer an hour of consulting with it.
2. Out source part of your workload. You'll save
on most employee costs. You could out source
your secretarial work, accounting, marketing, etc.
3. As... read more
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21. Your first job is to get your customers to see your ad!
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By Noel Peebles
If you have read my manual "The Secrets Uncovered:
How To Write Headlines That Could Make You A Fortune",
you will recall that every ad should follow the AIDA
formula:
1. Get Attention
2. Generate Interest
3. Create Desire
4. Call for Action
The problem is that most ads just aim to get attention
by using bold or unusual graphic gimmicks. It i... read more
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22. How To Write Better Ads That Pull More Response
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By Joe Bingham
You've got approximately 0.5 seconds to get someone's
attention with a classified ad.
That's not much time.
Now, while your high school English teacher may disagree, in
this case, fragmentation is a good thing.
Whether it's genetic or learned behavior, the fact is, we don't
READ ads, we skim them. So why bother with full sentences?
Full sentences ta... read more
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23. Hard-sell Commercials vs. Identity Commercials
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By Kahlia Hannah
There is a man who owns a locally based chain of used computer
stores in the city where I live. It is my personal opinion that
he should be presented with an award for producing the most
annoying television commercials in history. That award probably
wouldn?t mean much to him, as he is now a rich man who couldn?t
care less if his commercials are ridiculous. After all... read more
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24. "The World Wide Marketplace"
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By Jane Fulton
"The World Wide Marketplace"
(c)janes-place
Some of you have asked about marketing outside of
the internet. To be effective, you "must" have
tools. It's time consuming to search for the
tools that you need. Here are some tools that I
use and have found them to be effective:
1) I had business cards printed up "Free" and I
place one in every piece of... read more
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25. TRAFFIC? WHO NEEDS IT!
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By Pamela Geis
Traffic? Who needs traffic? Only those businesses who want to STAY in
business need traffic. Only those businesses who wish to grow need traffic.
Only those business owners who wish to make a living with their business need
traffic. If you don't fit into any of the categories above, then you don't
need traffic and you can forget about reading the rest of this articl... read more
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